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New O2 Mobile Fraud And Spam Protection

Protecting you from Mobile Fraud

Virgin Media O2 shared some news with us back in February that they are going to roll out AI-powered spam fighting tools, and new caller identification services to all mobile customers (handset dependent) for free – to help protect them from mobile fraud, thanks to a new partnership with voice security leader, Hiya.

What do customers need to know?

Brand ID will be switched on automatically for all of our O2 customers. No action is required and this service cannot be opted out of.

Should you wish to find out more about Brand ID follow the link here.

It is important to remember that, it’s up to you whether you answer a call or not, and to remember you should always be wary when speaking to someone you don’t know and/or giving any personal information over the phone.

Always remain vigilant. If ever in doubt about the legitimacy of a call, then you should hang up.

In the unlikely event a there is an issue with Brand ID, and if you receive a call that has been mislabelled, then you should contact the business concerned directly so that they can work with Hiya to correct this. Virgin Media O2 is unable to correct any incorrectly labelled calls.

Please be aware: Brand ID is being launched across Android in June 2024. This service will become available for Apple handsets later in the year. Brand ID will only be available for iPhone XS and newer iPhone models and only applies for calls via the O2 network. For further information on mobile fraud protection contact the team on 01302 260195 or

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