enquiries@katcommunications.co.uk 01302 260195
On Hold Messages

On Hold Messages: How to Turn Caller Wait Time into Sales Time

Be honest — when you’ve been put on hold, what’s worse?

  • Sitting in total silence, wondering if you’ve been cut off.
  • Listening to tinny “lift music” on a loop.
  • Or waiting so long you hang up and try a competitor instead?

Now imagine your customers are having that exact same experience with your business.

Here’s the reality:

That’s not just “nice to have” — that’s money being left on the table.

Why Silence Costs You Customers

Every incoming call means someone is already interested in your business. But if they’re met with silence or generic music, many won’t wait around. They’ll hang up and go elsewhere.

On-hold messages keep callers engaged, reassured, and connected — and they can even sell for you while your team gets ready to answer.

What On-Hold Messages Can Do for Your Business

✔ Promote offers or services — advertise your latest deal or upsell an add-on.
✔ Share useful info — point callers to your website for FAQs or payments.
✔ Reassure customers — let them know their call matters.
✔ Boost credibility — a professional message makes your business sound polished and reliable.

And here’s the stat that matters most: callers are 25% more likely to stay on the line when messages are played.

How KAT Communications Makes It Simple

Every KAT VoIP phone system includes free on-hold messaging capability. You can:

  • Upload your own on hold messages or music at no extra cost.
  • Go pro with voiceovers using our KAT Studio AI Voiceover tool. Choose from a low monthly fee or a one off payment. And the audio remains yours.

And it’s not just on-hold:

  • Welcome messages greet callers professionally.
  • Closed messages let people know what to do out of hours.
  • Seasonal messages

Don’t Lose Another Caller to Silence

Your phone system isn’t just a cost — it can be a tool to grow your business. On hold messages turn dead air into opportunity.

If you want to keep customers engaged and even boost sales while they wait, give us a call on 01302 260195 or visit katcommunications.co.uk.

Let’s make every second of hold time work harder for your business.

Back To Top